Branding is the all-important process of carving out your identity in the sea of other organizations, services, and competitors. Although branding is a crucial component in the process of setting up your business, it is one of the few things that is truly a one-and-done process. Once your branding is in place, it should only need occasional refreshing over the years and will be the driver of most of your day-to-day aesthetic decisions and design choices.
 
A Brand Guidelines Booklet is a fantastic foundation for your ongoing marketing efforts. Use it internally so that your staff understand how to operate within brand guidelines. Use it B2B so that contractors, print shops, and freelancers understand how to best present your organization.  Use it on your website so that visitors who want to share information about your business can do so with accuracy and your aesthetic in mind.
 
What to Expect
 
The Brand Guidelines Booklet is best coupled with our Basic Logo, Professional Logo or Logo Refresh services, but it's not necessary. Upon purchase, you will be provided with our Branding Audit for free. This will give you an opportunity to upload your logo if we don't already have it.  This service has a 30-day turnaround at which time we will present you with a multi-page document outlining the various brand elements that you select. We offer three revision requests before we share the final PDF.